Reblanding Your Brand
In 2018, a trend was identified in branding and logo design within the fashion industry. The phenomenon was called “reblanding” (sometimes mentioned simply as “blanding”) and referred to the perceived...
READ ARTICLEThe Barn of Brands Blog
How To Make Your B2B Website More Effective
We’ve redesigned more than our share of websites over the years, building them to convert prospects to customers as the hub of robust marketing and advertising campaigns. That experience (and a lot of...
READ ARTICLE
Trending Dark: Your Guide to Making Dark Mode Work for Your Brand
With the recent rise in public concern over blue-light exposure, extended screen time and accessibility on smaller devices, many of the major players, including Amazon, Microsoft and Google Chrome, re...
READ ARTICLE
What is Visual Identity Graphic Design?
Have you ever thought about what a logo sounds like? Artist and designer Aaron Sechrist once described the original logo of the Florida Panthers hockey team as “looking how Van Halen sound...
READ ARTICLE
5 TIPS FROM A SUMMER INTERN
Stepping into my role as a digital marketing intern was an exciting but nerve-wracking proposition. Before my arrival, I was not sure exactly what to expect or what I was even getting myself into. All...
READ ARTICLE