Privacy Policy
Effective Date: January 2024 | Last Updated: July 2, 2026
Ridge Marketing (“Ridge Marketing,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit our website, ridgemarketing.com (the “Site”), and our practices for collecting, using, maintaining, protecting, and disclosing that information.
Please read this policy carefully. By using the Site, you agree to the practices described here. If you do not agree, please do not use the Site.
1. Information We Collect
We collect several types of information from and about visitors to our Site:
- Information you provide directly, such as your name, email address, phone number, company name, and any message content when you fill out a contact form, request a quote, or subscribe to communications.
- Information collected automatically as you navigate the Site, such as usage details, IP address, device and browser type, operating system, and information collected through cookies, pixels, and similar tracking technologies (described in detail in Section 2).
- Information from third parties, such as analytics and advertising partners, which we may combine with information we collect directly.
2. Cookies and Tracking Technologies
We and our third-party partners use cookies, pixels, tags, and similar technologies (“Cookies”) to operate our Site, understand how it’s used, and deliver and measure advertising. The table below describes the specific tools currently active on our Site.
| Tool / Vendor | Category | What It Does | Data Collected | Your Control |
| Google Analytics (GA4) | Analytics | Measures Site traffic, page views, and user behavior to help us improve our website. | IP address (truncated), device/browser data, pages visited, approximate location, referral source. | Opt out via cookie banner or Google’s Analytics Opt-out Browser Add-on. |
| Google Ads | Advertising | Tracks ad conversions and enables remarketing (showing you our ads on other sites). | Cookie identifiers, pages visited, conversion events, device data. | Opt out via cookie banner, Google Ads Settings, or industry opt-outs below. |
| Meta (Facebook) Pixel | Advertising | Tracks ad conversions and builds retargeting/lookalike audiences on Facebook and Instagram. | Cookie identifiers, pages visited, conversion events, and — if Advanced Matching is enabled — hashed contact information you provide (e.g., email, phone). | Opt out via cookie banner or Meta Ad Preferences. |
| LinkedIn Insight Tag | Advertising | Tracks conversions, enables retargeting, and provides aggregated demographic/industry reporting on LinkedIn visitors. | Cookie identifiers, pages visited, employer/industry data (if you’re logged into LinkedIn), conversion events. | Opt out via cookie banner or LinkedIn Ad Settings. |
| ChatGPT Ad Pixel | Advertising | Tracks website ad conversions, measures traffic referred from ChatGPT ads, and helps optimize and deliver targeted ad campaigns within OpenAI platforms. | Cookie identifiers (including the oppref click reference identifier), pages visited, device/browser data, and conversion events. | Opt out via cookie banner or ChatGPT Ad Controls Settings. |
| Mouseflow | Analytics / Session Replay | Records mouse movement, clicks, scrolling, and page navigation to help us understand how visitors use our Site, and may create anonymized session recordings and heatmaps. | Click and scroll behavior, device/browser data, approximate location. Form field and keystroke data is | Opt out via cookie banner or Mouseflow’s opt-out page. |
*Note on advertising cookies: Under California and certain other U.S. state privacy laws, allowing third-party advertising partners (such as Google Ads, Meta, and LinkedIn) to collect data on our Site for targeted advertising purposes may be considered a “sale” or “share” of personal information, even though we do not receive money for it. See Section 6 for how to opt out.
Cookie Categories
- Strictly Necessary Cookies — required for the Site to function (e.g., security, load balancing). These cannot be disabled.
- Analytics Cookies — help us understand how visitors use the Site (Google Analytics, Mouseflow).
- Advertising Cookies — used to deliver relevant ads and measure their performance (Google Ads, Meta Pixel, LinkedIn Insight Tag, ChatGPT Pixel).
Your Cookie Choices
When you first visit our Site, you will be shown a cookie consent banner allowing you to accept or reject non-essential cookies, and to manage your preferences by category. You can also control cookies through your browser settings, though blocking all cookies may affect Site functionality.
3. How We Use Your Information
We use information we collect about you or that you provide to us, including any personal information, to:
- Provide, operate, and improve our Site and services;
- Respond to inquiries and fulfill requests for information or quotes;
- Send marketing communications, where permitted, and measure their effectiveness;
- Analyze usage trends and improve Site design and content;
- Deliver, measure, and optimize advertising, including retargeting campaigns, across Google, Meta, and LinkedIn;
- Detect, prevent, and address technical issues, fraud, or security incidents;
- Comply with legal obligations.
4. How We Share Your Information
We do not sell your personal information for money. However, as described below, we do share certain information with third-party analytics and advertising partners, which may be considered a “sale” or “share” under applicable state privacy laws.
We may disclose personal information that we collect or you provide:
- To analytics providers (Google Analytics, Mouseflow) to help us understand Site usage;
- To advertising partners (Google Ads, Meta/Facebook, LinkedIn, ChatGPT) to deliver and measure advertising, including retargeting and conversion tracking;
- To service providers who perform services on our behalf (e.g., hosting, email delivery, customer relationship management);
- To comply with any court order, law, or legal process, or to respond to lawful requests from public authorities;
- To enforce our terms, protect our rights, or protect the safety of Ridge Marketing, our users, or others;
- In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
We do not knowingly share personal information with third parties for their own independent marketing purposes, other than the advertising partners identified above.
5. Your Privacy Rights
California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, disclose, and sell/share, and request a copy of it;
- Delete personal information we have collected from you, subject to certain exceptions;
- Correct inaccurate personal information;
- Opt out of the sale or sharing of your personal information;
- Limit the use of sensitive personal information;
- Not be discriminated against for exercising these rights.
To opt out of the sale/sharing of your information, select the DECLINE option on the cookie consent banner on Site.
To exercise your other rights, contact us using the information in Section 11. We will verify your request before responding, consistent with legal requirements.
Other U.S. State Residents
Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of targeted advertising and the sale of personal information. To exercise these rights, contact us using the information in Section 11.
European Economic Area, UK, and Switzerland (GDPR)
Global Privacy Control
We honor Global Privacy Control (GPC) signals as a valid opt-out-of-sale/sharing request for browsers that support it.
6. Third-Party Advertising and Analytics Opt-Outs
In addition to our cookie banner, you can opt out of specific third-party tracking directly:
- Google Analytics: Google Analytics Opt-out Browser Add-on, or via Google Ads Settings.
- Google Ads: Google Ads Settings.
- Meta (Facebook) Pixel: Meta Ad Preferences.
- LinkedIn Insight Tag: LinkedIn Ad Settings.
- Chat GPT Ad Pixel: ChatGPT Ad Controls Settings.
- Mouseflow: Mouseflow Opt-Out Page.
- Industry-wide opt-outs: Digital Advertising Alliance (optout.aboutads.info) and Network Advertising Initiative (optout.networkadvertising.org).
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Children’s Privacy
Our Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If we learn we have collected personal information from a child under 16 without parental consent, we will take steps to delete it.
10. Third-Party Links
Our Site may contain links to third-party websites. This Privacy Policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party site you visit.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last Updated” date at the top of this policy indicates when it was last revised. Material changes will be highlighted on the Site where required by law.
12. Contact Us
If you have questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us at:
Ridge Marketing
91 S Maple Ave / Basking Ridge, NJ 07920