Marketing Strategy

Data-Driven Strategies To Cut Through The Noise

As one of NJ’s top digital agencies, we put YOUR target audience at the center of our marketing strategy. We create targeted, compelling experiences at every touchpoint to help your business grow its loyal customer base.

Your customers, clients, and prospects get bombarded with brand messaging across various channels and devices every day. To create a memorable brand, you need a compelling story. You need to solve your customer’s problems at their moment of need, and make them feel good about it, in order to earn their loyalty.

Cutting through the noise with a solid marketing strategy is critical to strengthening your brand image and growing your business. That’s where we come in.

Our Content Marketing Approach

Ridge Marketing will dive deep into your company, your industry and the needs and desires of your target customers, then craft messaging that places your customers at the center of the story and positions you as the trusted solution to their needs, wants and desires.

Then we build a marketing strategy that leverages the right communication channels to attract qualified leads and encourages them to form a lasting relationship with your business.

When you partner with Ridge, our team will help you:


Clearly define your marketing goals.


Better understand the needs of your target audience.


Define your unique value and differentiators.


Create compelling messaging and a unique visual identity.


Create engagement models that meet prospects at their moment of need.


Execute winning campaigns, analyze and refine your tactics.


Customer-Driven Marketing Strategy

As a full service marketing agency, we help clients across a wide range of industries to reach more prospects and convert them into customers by:

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1. Collecting and Analyzing Data

Today, data is the cornerstone of any successful marketing strategy. At Ridge, our team of marketing strategists gathers information from every available touch-point to create a holistic view of your audience, challenges, and opportunities to formulate a plan of attack.

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2. Developing Your Marketing Strategy

Marketing is equal parts art and science. While data is important, the real challenge is mining that data to find new opportunities, and turning those findings into new ways to build, engage, and convert your key audiences.

Our expert digital marketing strategists will identify your market opportunities and build a roadmap to get there together.

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3. Delivering Channel Marketing

Our approach utilizes paid, owned, and earned media strategies to deliver your message to the right people, at the right time, in the right marketing channel, for maximum exposure and engagement.

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4. Executing Your Marketing Strategy

From great digital experiences to thought leadership content, we have the talent and tools to execute your strategy no matter which direction it takes us. We’ll create and promote visually compelling, journey-driven content that nurtures your prospects and turns them into loyal customers.

Ready to jump start your marketing?

Tell us more about your marketing needs and we will be in touch.

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Why Partner with Ridge for Your Marketing Strategy Needs?

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Ridge Marketing is a full-service digital marketing agency with a dedicated in-house team of content marketers, digital strategists, writers, designers and web developers. We offer comprehensive digital marketing solutions for B2B and B2C clients that are tailored to the unique needs and desires of each audience.

What Our Clients Say

The team at Ridge are good listeners, openly share industry best practices and provide guidance to companies like ours that lack an internal marketing function. Highly recommended.

Robert Scott

Chief Strategy Officer, GlobalIDs
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Marketing Strategy Resources

Known as the “Barn of Brands,” we are passionate about all things brand and digital marketing. Take a look at some of our latest marketing strategy resources below.

9 Things Kids Can Tell Us About Marketing

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Do One Thing and Do It Well: How to Captivate Users with a Single-Purpose Website

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Influencer Marketing: The Good, the Bad, the Strategies