Award-Winning Web Design Company

Let's Make Your Website A Customer Magnet

Is your website attracting prospects, inviting visitors to engage and converting them into qualified sales leads? If the answer is no, or you’re not sure, it’s probably time for a website redesign.

As a top web design company in NJ, we know how to ensure that YOUR website is the main resource prospects trust when seeking solutions to their problems. We understand what will make a visit to your website inspiring and how to turn it into a lead-gen machine. With years of experience creating compelling thought-leadership content, we’ll help provide the firepower you need to nurture prospects along their buyer’s journey and convert them into customers.

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Services Web Design Screens Intro

8 Elements of a Great Website

Your website is often the first place your prospects, current customers, potential investors and employees will go to interact with your company. So what key ingredients make that interaction a positive one, for them and for you?

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Intuitive UX and Navigation

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Our Web Design Portfolio

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Amphenol Broadband Solutions
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American Directions
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Tingley
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Hanwha
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R&T
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Allshifts

Ready to build a great website for your organization?

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CUSTOM WEBSITE DEVELOPMENT

Off-the-shelf templates can’t capture what makes your business unique. Our custom website development services create bespoke digital experiences that reflect your brand’s personality and help you meet your business objectives. We build our sites from the ground up using modern frameworks and clean, scalable code that performs well in search and evolves with 
your company.

Custom Development Capabilities:

  • •Proprietary CMS development
  • •Third-party API integrations
  • •Performance optimization
  • •Custom e-commerce solutions
  • •Database-driven applications
  • •Advanced user portals and dashboards

MOBILE-FRIENDLY, RESPONSIVE WEB DESIGNS

We’ll ensure your website looks perfect on every device. 
With over 60% of web traffic coming from mobile devices, responsive design is essential. Our mobile-first approach ensures your website delivers an exceptional user experience, whether visitors are browsing on smartphones, tablets or desktop computers.

Responsive Design Features:

  • •Touch-optimized navigation and buttons
  • •Fast-loading mobile pages
  • •Adaptive images that scale perfectly
  • •Mobile-specific content prioritization
  • •Cross-browser compatibility testing

UX/UI Design

We’ll show you how to guide your web visitors toward taking the actions you want them to take, whether it’s downloading a thought-leadership piece, scheduling a demo or making a purchase. Our UX/UI design process combines data-driven insights with creative design to create interfaces that users love and that drive conversions.

UX/UI Design Process:

  • •User research and persona development
  • •Architecture and wireframing
  • •Interactive prototyping and user testing
  • •Visual design and brand integration
  • •Conversion optimization and A/B testing

SEO-Friendly Web Development

A beautiful website that nobody can find defeats the purpose. Our SEO-friendly web development approach ensures your site is optimized for search engines, generative AI overviews and featured snippets while maintaining the user experience that converts visitors into customers.

Technical SEO Implementation:

  • •Semantic HTML structure and clean code
  • •Core Web Vitals optimization
  • •Schema markup for rich search results
  • •XML sitemaps and robots.txt optimization
  • •SSL security and HTTPS implementation
  • •Page speed optimization

Our Award-Winning Website Design Approach

Because we’re experienced marketers first and foremost, we’re one of the rare web design agencies that architects, designs and develops websites as the centerpieces of robust digital marketing campaigns.

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No two organizations are the same. You have unique differentiators, business goals and marketing objectives—and your prospects have very specific needs—so a templated, cookie-cutter website just won’t do. That’s why we begin each website design project with a strong foundation of research into your target audience’s needs and search tendencies. We’ll thoroughly research your unique industry, conduct an analysis of your current website performance and craft a plan to get you the results you’re looking for.

How we do it:

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Involving you in an iterative process, we’ll architect, wireframe and write a website that is engineered to attract your target prospects via organic and paid search, present them with engaging solutions, generating leads and purchases.

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Our in-house team will design and develop a robust website that is highly-branded, aesthetically pleasing, and deliberately steers visitors to calls to action. We integrate the right marketing and sales tools to enable you to engage with prospects and we thoroughly test everything we build.

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Once your new website is live, we really get to work... crafting thought-leadership content and launching pay per click, social and email campaigns. We track the engagement of your prospects and continually maintain and improve your website over time.

Need a Full-Service Website Team?

Tell us more about your marketing and website needs and we will be in touch.

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Web Design Results

Having designed, developed and marketed 100+ websites as an agency, we know what it takes to turn your site into your most powerful sales asset.

Healthcare Staffing Agency Realizes2x Usersand3x Growth

VIEW CASE STUDY

Safety Boot and Apparel Company Achieves184% Growthin orders

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Global Security Camera Manufacturer254% increasein new web users

VIEW CASE STUDY

What They Said!

The Ridge team is smart, professional and great to work with. They listen to our needs and provide a dramatically improved user experience for our customers.

Dan Mchatton

Customer Service Director, Amphenol
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Ridge Marketing

Website Design Services

Our in-house team of strategists, writers, search engine specialists, web designers and developers work with cutting-edge tools and web design techniques – allowing us to build you a supercharged web-based marketing asset. Our web design agency services include:

  • Prospect and Industry Research
  • QA and Performance Testing
  • Messaging and Copy Writing
  • First Page Google Rankings
  • Sitemap and Architecture Planning
  • Analytics and Marketing Integrations
  • UX and UI Design
  • PPC Campaign Management
  • Website Development
  • Local Search and Citations
  • Rapid Site Prototyping
  • Ongoing Marketing Campaigns
  • Customized CMS Manager
  • Monthly Results Tracking
  • Scheduled Security Maintenance
  • Optimization

Website Design FAQs

Common questions about our web design process, timeline and services

How long does a website redesign take? +

Most website redesigns take between 6-12 weeks from project kickoff to launch, depending on the complexity and scope of your project. Simple redesigns with existing content can be completed in 4-6 weeks, while complex custom developments with new content creation may take 3-4 months. We provide detailed timelines during our initial consultation and keep you informed throughout the entire process.

When is it time for a website redesign?+

Consider a redesign if your website is more than 3-4 years old, not mobile-friendly, has high bounce rates, generates few leads, looks outdated compared to competitors or lacks integration with your current marketing tools. If your business has undergone significant evolution or you're launching new products or services, a redesign can help better align with your current goals.

Can you redesign my existing website without downtime?+

Yes, we build your new website on a staging server while your current site remains live and fully functional. We only switch over to the new site once everything is tested and approved, typically during off-peak hours to minimize any impact. Most clients experience zero downtime during the transition process.

Will my website be optimized for search engines (SEO)?+

Absolutely. Every website we build begins with SEO in mind, incorporating features such as clean code structure, fast loading speeds, mobile optimization, proper meta tags and search engine-friendly URLs. We also ensure your new site maintains or improves your current search rankings through appropriate redirects and SEO migration strategies.

Why choose Ridge Marketing for your web design?+

As a top digital marketing agency, we design websites that don’t just look good, but generate results. With 100+ websites designed and developed, we combine award-winning design with proven marketing strategies. Our full-service approach means we handle everything from strategy and design to ongoing marketing campaigns, ensuring your website becomes the cornerstone of your online marketing.

What platforms do you build websites on?+

We primarily build custom websites using modern frameworks and content management systems (CMSs), such as WordPress, along with custom development solutions when necessary. Our platform choice depends on your specific needs, budget and long-term goals. We avoid limiting ourselves to a single platform, instead selecting the best technology for each unique project.

Do you offer mobile-responsive web design?+

Yes, all of our website designs are responsive and optimized for mobile devices. We employ a mobile-first design approach to ensure your site appears and functions optimally across all devices, including smartphones, tablets and desktop computers. Mobile responsiveness is also crucial for Google search rankings.

How much does a website redesign cost?+

Each project is unique, and pricing can vary significantly depending on its scope. We provide detailed proposals after understanding your specific needs, goals and budget requirements. Your investment includes strategy, design, development, content creation, SEO optimization and post-launch support to ensure maximum return on investment (ROI).

Do you provide ongoing website maintenance services?+

Yes, we offer comprehensive maintenance packages including security updates, performance monitoring, content updates, backup services and technical support. Most clients benefit from our ongoing marketing services as well, since your website is most effective when supported by continuous content creation, SEO and digital marketing campaigns.