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tingley logo

Safety Boot and Apparel Company Achieves 184% Growth in Orders

Tingley boots and apparel have kept generations safe and comfortable for over 120 years. Tingley engaged Ridge Marketing to increase their online sales, reach distributors and shine a light on their brand.


By refining the Tingley brand, greatly improving its website experience and search performance and launching ongoing marketing campaigns, Ridge grew online orders by 184%, improved search performance on 100+ keywords, increased web traffic by 47% and web revenue by 131%.


Improved Keywords


Web Revenue Increase


Growth in Online Orders

How We Did It

Ridge Marketing created new messaging and visuals, redesigned the Tingley ecommerce website to improve search engine performance, and made it easier to find products and understand sizing.

We also produce product videos, email campaigns, social images and thought-leadership collateral on an ongoing basis.

tingley web design
held to a higher standard, tingely email campaigns
sync system

Email Engagment

tingley emails mobile


They Said It...

Ridge has taken our digital marketing efforts to the next level, enhancing the volume and quality of our content and increasing our customer touches significantly.

James P. Towey

Vice President of Marketing, Tingley