RIDGE LEADS REBRANDING EFFORT FOR SOFTWARE COMPANY
When established software company Blue Medora rebranded as the first observability pipeline built for the OpenTelemetry market, Ridge Marketing was there to help rebrand and relaunch the company as observIQ. Efforts included a new brand identity system, website, videos, announcement communications and more.
BUILDING A MEMORABLE BRAND
Ridge led the branding efforts for observIQ and created a hip and approachable identity system that features rounded fonts, bright colors and fun illustrations to resonate with the open source Dev/Ops community. We also designed and produced several on-page animations and videos to make it easier to understand how the observIQ solution works.
The rebranding efforts were so successful that observIQ quickly became a big player in the OpenTelemetry movement and even landed a Google Cloud partnership.