HEALTHCARE STAFFING AGENCY REALIZES 2X USERS & 3X GROWTH
All American Healthcare helps nursing facilities to quickly hire quality healthcare professionals, while helping RNs, CNAs and LPNs book the shifts they want to work. All American engaged Ridge Marketing to reboot their brand, raise their profile, help launch their AllShifts app and bring on more nurses and facilities.
All American’s geographic footprint grew from 7 states served to 29, their monthly website engagement rose sharply from 12K to 39,000 and over 62,500 qualified nurses joining the agency.
Increase in Web Traffic
New Users Added
How We Did It
Ridge Marketing created messaging and visuals that speak directly to the needs of nurses and facility managers, redesigned the company’s website and streamlined the application process by investigating where applicants had been dropping off.
We drove qualified leads via SEO and PPC ads, social ads and email campaigns. We also helped All American launch and improve the AllShifts app, giving nurses 24/7 access to quality shifts.
BUILDING A MODERN HEALTHCARE BRAND
To keep pace with today’s mobile-first culture, All American launched a mobile app for nurses across the country to choose from thousands of available shifts right from their phones. Ridge led All American through a naming and branding exercise, helped refine the app’s usability and designed the modern and memorable AllShifts brand.
THEY SAID IT…
Ridge has done everything for us, from messaging to a website redesign, PPC and more. We couldn’t be happier with the results. They’re like our extended family.
Paul RudermanCEO, All American Healthcare