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r&t logo

REBRAND AND LAUNCH FOR A FINANCIAL TECHNOLOGY SOLUTIONS MERGER

When an existing client merged with their former competitor, Ridge was brought in to help with the rebranding and launch of the new company, R&T Deposit Solutions.  The new brand visuals and color scheme needed to be tech-forward, appealing to banks and wealth managers (their primary customers) and characterizing their simple solution to complex deposit funding needs. The complete rollout involved a full-service effort – branding, messaging, design, development, writing, SEO, project management and video.

THE MERGER OF TWO BRANDS

From naming and messaging to branding and visuals, Ridge worked with the R&T internal team every step of the way to plan and execute the merger launch. The new website was structured around the company’s two primary audiences: banks and wealth managers. The supporting collateral, online and print ads, social media posts, trade show graphics and forthcoming video were all part of a cohesive rebranding effort with many moving parts, but a highly successful outcome.

r&t logos
r&t brand colors

Website

r&t website
r&t mobile designs

TradeShow graphics

r&t tradeshow design