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![featured image](/static/f537b58de4564caeb511eda5cc5491ab/7aed0/rt-Hero-2.png)
![r&t logo](/static/17935ed711159c05ff4abd26ce759b3a/2a1b8/R_T_Logo.png)
REBRAND AND LAUNCH FOR A FINANCIAL TECHNOLOGY SOLUTIONS MERGER
When an existing client merged with their former competitor, Ridge was brought in to help with the rebranding and launch of the new company, R&T Deposit Solutions. The new brand visuals and color scheme needed to be tech-forward, appealing to banks and wealth managers (their primary customers) and characterizing their simple solution to complex deposit funding needs. The complete rollout involved a full-service effort – branding, messaging, design, development, writing, SEO, project management and video.
Website
Services Provided
![](/static/dc2fa20f91af757b0c655b31a64d2d4c/4229a/RT-Transistion-Image.png)
THE MERGER OF TWO BRANDS
From naming and messaging to branding and visuals, Ridge worked with the R&T internal team every step of the way to plan and execute the merger launch. The new website was structured around the company’s two primary audiences: banks and wealth managers. The supporting collateral, online and print ads, social media posts, trade show graphics and forthcoming video were all part of a cohesive rebranding effort with many moving parts, but a highly successful outcome.
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![r&t logos](/static/21bcdfb42d075f62e50930da105ed4e7/1a735/rt-Logos.png)
![r&t brand colors](/static/ec8df7d59bce70b77c3c1427997350ce/57a34/rt-colors_.png)
Website
![](/static/655be57a919b8a6d7c2a073370b5ad07/a416c/Pattern-BG.png)
![r&t website](/static/232ec95a088f9b91f127d84d21734fb2/423e9/rt-websites.png)
![r&t mobile designs](/static/c26782ffcfdb4f6736b3f6109194256d/01fed/rt-phones.png)
![](/static/623fe9540c07fc005282fe24db68718a/7038a/rt-collateral.png)
TradeShow graphics
![r&t tradeshow design](/static/9f3ab29797d9e7ef546d46360ff75815/4f88a/rt-Tradeshow-10x10-Backdrop.png)
![](/static/019ef39efd829f3ed4633e32e5b8619c/6b0a1/rt-print-ads.png)