Bringing the Fintech feel to a 50-year Financial Firm

When an existing client merged with their former competitor, Ridge was brought in to help with the rebranding and launch of the new company, R&T Deposit Solutions. 

The new brand visuals and color scheme needed to be tech-forward, appealing to banks and wealth managers (their primary customers) and characterizing their simple solution to complex deposit funding needs. The complete rollout involved a full-service effort – branding, messaging, design, development, writing, SEO, project management and video.