BRANDED MERCH COMPANY GETS ITS MOXIE BACK
Moxie is a one-stop shop for corporate-branded merch, custom apparel, print, and online company stores. Moxie had been experiencing a decline in online leads, had multiple competing website properties, and was spending money on PPC ads without any ROI. They turned to Ridge Marketing to help modernize their digital presence, maximize campaign performance, and drive more qualified leads.
Website
Services Provided
Results
The result? A well-designed, SEO optimized, super-fast website that garnered a 200% increase in leads in the first month. Within three weeks, their new Meta Ads campaign received over 23,000+ impressions, achieving a click-through rate of 3.95% and a cost-per-click (CPC) of $0.043.
Site Speed Rating
Increase in Leads MoM
Increase in AI Overview Visibility
How We Did It
Our team refreshed the Moxie brand and website to better reflect its bold "force of character" personality. We gave the logo an updated look, created new iconography, and implemented a new, vibrant color palette. We designed and developed a sleek new website with improved UI/UX, enhanced imagery, added movement, targeted messaging, and SEO- and AI-optimized content.
A Strategic rebrand
Ridge Marketing conducted a complete brand revitalization, updating and elevating the brand’s look and feel, refining the marketing messaging, and ensuring consistency across all platforms to demonstrate industry leadership and clarify their core offerings. The new branding underscores Moxie's expertise as online company store specialists, helping them differentiate from competitors and attract qualified new leads.
Logo Redesign
A critical step in the rebrand was the strategic decision to shorten the logo from Moxie Print to Moxie to help avoid any misperceptions that it is a print-only company. The addition of the “Corporate Branding Solutions” tagline lockup better communicates the full range of services Moxie provides and more accurately positions them as a comprehensive, one-stop shop for their target audience: larger corporate clients.
ReMarketing Campaign
Next, we developed a PPC and remarketing campaign strategy and launched new ads on Google and Meta, optimizing each campaign to maximize its reach to their target audiences. The combined SEO and PPC efforts immediately brought in a wave of qualified leads, including numerous inquiries from AI searches from ChatGPT and Claude.
THEY SAID IT…
Ridge Marketing has been great to work with. From revamping and optimizing our website to writing blogs and increasing leads, we’ve seen immediate results. The Ridge team is extremely well-versed and has executed on its plan from the beginning.
Leon Ariyan
Co-founder of Moxie