DRIVING QUALIFIED LEADS WITH IMPACTFUL SEARCH ADS AND TARGETED KEYWORD RESEARCH
Heritage Industrial Services is the premier rigging and machinery moving company in the northeast, completing jobs for high-profile clients across a wide array of industries. Ridge Marketing collaborated with Heritage to redesign their website and develop a sophisticated search campaign, focusing on lead generation and brand awareness.
SEARCH ADS
Results
Over 12 months:
Leads, averaging ~7 per week
Conversion rate Average industry conversion rate is ~3%
Click-through rate Average industry CTR is ~4%
Cost per conversion Average industry CPC is ~$200
Ridge has helped to provide a manageable pipeline of new prospects for Heritage by generating around seven leads per week, with dozens converting into contracts over the past 12 months. Ridge continues to optimize the campaign to maximize form submissions, resulting in an above-average conversion rate and click-through rate. At $174 per conversion, the campaign is demonstrating strong efficiency, with Heritage project deals typically exceeding tens of thousands of dollars.
WEBSITE DESIGN & DEVELOPMENT
Ridge worked with Heritage to update their website with keyword-rich messaging, powerful project photography and streamlined navigation to improve search rankings and enhance user experience.
LOGO REDESIGN
Heritage wanted to simplify their logo for the web, while preserving the look and feel of their original. We simplified the distressing and strokes on their gothic font and paired it with a bolded sans-serif to modernize the look.
They said it...
Ridge has helped us reinvent the way we bring in new business. Their team is great to work with and is always available to answer any questions.
Jason Paszkewicz
Vice President of Operations, Heritage Industrial Services