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ADRG logo

A MODERN IDENTITY FOR A LEGACY BRAND

For nearly four decades, American Directions Research Group has helped businesses, organizations, research consultancies, and policymakers understand what their constituents think about key issues. As American Directions approached its 40th anniversary, the organization partnered with Ridge to refresh its brand identity and website to honor its legacy while pointing to the future.

Results

The new brand and website deliver a seamless, user-friendly experience, intuitive navigation, clear service offerings, and easy access to resources. Enhanced content and SEO efforts have extended ADRG’s reach, driving more qualified leads and deepening engagement with existing clients.

Visual Identity

WEBSITE

eBook campaign

THEY SAID IT...

The new brand that Ridge created for us has dramatically elevated how we present ourselves to the public, our clients and our employees. Their team was proactive, had good ideas and made the process enjoyable.

Kevin Kelly

Chief Operating Officer