Now that you’re tracking your key metrics, how do you connect the dots to show ROI from your content campaigns? That’s where attribution modeling comes in. There are various approaches to attrib...
READ ARTICLELet’s be honest… setting content goals is something we all know we should do, but somehow always falls to the bottom of the to-do list. Believe me, I get it. You’re busy creating blogs, guides and cam...
READ ARTICLEOptimizing For Visibility When Users Don’t Click Zero-click search is here to stay. With AI Overviews (AIOs) becoming more prevalent and Google’s new “AI Mode” search experience already availabl...
READ ARTICLEArtificial Intelligence (AI) has been on the rise in the past few years, and one area where it’s changed the game is content marketing. For content marketers like myself, AI is not just a passing tren...
READ ARTICLECan you identify these famous brand sounds? Listen to the video above and you’ll likely identify the brands before you see them. The animated red Netflix “N” icon on a black screen,...
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